Mailing List Auto Repair Direct Mail Marketing by make, model and year. For the best results you have ever seen. Why? Because we have the DMV List in 16 states. And the closest thing to the DMV List in the other 34 states.
BUT WHAT ABOUT THOSE OTHER 34 STATES??
NO WORRIES – THERE IS A SOLUTION FOR YOU!
No problem! We also have the best compiled mailing list in the other 34 states.
How do we know we have the best COMPILED auto repair marketing mailing list?
Simple! We compared a group of compiled mailing lists, directly against our DMV list.
Here’s how we did it. We compared the DMV List and the compiled lists with exactly the same criteria: Car Make by Car Make, Car Year Range by Car Year Range, Zip Code by Zip Code. It was a simple choice. We took the list that was closest to the DMV List and threw out all the others.
The list we selected is what we call our “Comp-A” list. The Comp-A mailing list is the one we use with all our auto repair direct mail marketing clients in the non DMV List states.
WHY IS HAVING THE VERY BEST MAILING LIST SO UTTERLY IMPORTANT?
Because your auto repair marketing direct mail mailing list selects the quality level of those who walk through your door. Your mailing list (along with good or poor card design) will determine whether you get a high income (Prime Customer) response or low income (Needy Customer) response to your auto repair direct mail marketing.
Your auto repair advertising mailing list will determine and deliver either the Prime Customer (who are more likely to spend good money with you), or Needy Customers (who will hold out and say no to you).
MAILING LIST BLUES FOR AUTO REPAIR DIRECT MAIL MARKETING STOPS RIGHT HERE!
No Matter What State You Are In – Call Us Today For The Very Best Mailing List Available For Car Make, Model and Year, to make your auto repair direct mail marketing a hit.
The mailing list and postcard design you select can make all the difference between getting high profit customers or low profit customers.
Somewhat like the difference between purchasing a $7,000 Hunter computerized wheel balancer, or using a $100 bubble balancer. Sometimes saving a little money on the front side can cost you a fortune in profit on the back side.
(Important Side Note: The list by itself cannot make your direct mail program successful. If you don’t have a great postcard design, even the best mailing list in the world cannot save you from a failure!)
When you buy a direct mail marketing mailing list for your auto repair shop advertising, which strategy are you choosing?
STRATEGY # ONE: Median Income Level list strategy?
STRATEGY # TWO: Zip Code Saturation list strategy?
STRATEGY # THREE: Car make and year list strategy?
Which strategy do you think works the best when it comes to high response and higher income? Number 3 of course. Why?
STRATEGY NUMBER ONE HAS 2 PROBLEMS: If you are doing your direct mail marketing using a median income level mailing list, you have 2 problems.
The First Problem Is the word “MEDIAN” means middle. That means if you select a median income of $60,000, here’s what you get. Half of the people that receive your direct mail marketing postcard will have $60,000 and above incomes. The other half will have below $60,000 income. Depending on the zip code you are in, you could go as low as $30,000, $20,000 or even $10,000 income levels. So half of the customers you are bringing in, will be below the income target you are seeking. In some cases, you might find that the majority of incoming cards are much lower income. (That will depend on the quality level, design, copy writing and how the offers are structured.
THIS ALSO ANSWERS THE HAUNTING QUESTION? WHY AM I STILL GETTING NEEDY CUSTOMERS COMING IN, WHEN I SELECTED A $60,000, OR EVEN UP TO A $100,000 MEDIAN INCOME LEVEL. I THOUGHT I WOULD BE GETTING ONLY PRIME CUSTOMERS COMING IN???
The Second Problem you have with Median Income Mailing Lists is this. It is cheaper than a make, model year mailing list. Therefore, it is the choice of probably some 90% of the auto repair shops in your competitive area.
Right along with the cheap price for the list, most of the shop owners that chose to go this way choose a cheap postcard to go with it. This type of postcard design usually repels the very Prime Customer lead you are trying to attract. Those with a quality car, are looking for a quality independent auto repair shop.
STRATEGY NUMBER TWO HAS EXACTLY THE SAME 2 PROBLEMS AS NUMBER ONE – But In Overdrive: Zip code saturation hits everyone a zip code. Zip codes were not made to be the perfect boundaries for auto repair marketing direct mail. They were made for the benefit Post office routing. WHAT YOU WILL FIND IS EXACTLY THE SAM PROBLEM THAT YOU HAVE IN STRATEGY # 1. Half good – half bad customers.
STRATEGY NUMBER THREE: When you select customers by car make and year, you are 90% sure that the car owner walking into your auto repair shop will be someone with a car they love – and are willing to pay well to keep it in good repair.
You probably have questions. Please call right now at 800-428-0286 and give us your toughest, most important questions. You can tell us which cars you would like to work on. We will get you a count in your local market area and give you a FREE market analysis and costs for the DMV List and postcard design for a complete marketing program.
By The Way: WE NEVER MAIL 10,000, 15,000 OR MORE CARDS AT ONE TIME. If we did, you would have a line of unhappy people standing at your counter waiting for service. Instead, this program sends out a certain number of cards each week, depending on what your work flow can stand. That way – even a busy shop (that thinks it can’t handle any more business) can increase its business without disrupting your current customers.
Call Right Now! This just might be the very thing you have been looking for.
DMVlists.com – Motor Service Marketing – Since 1984 – Zed Daniels, President Providing DMV Make Model Year Vehicle Registration, Car Owner Mailing Lists
For Auto Repair Service Direct Mail Marketing
Typically Delivering 25% up to 50% More Cars In Your Market Area – 97% Accurate
High Image Direct Mail With The Ad-Card Auto Repair Marketing Direct Mail Program
800-428-0286, Houston TX
Hours: Monday – Friday 9:00 AM to 4:00 PM Central
High Image And Selective Mailing List Attracts High Income Auto Service Customers